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  • other research product . 2010
    Open Access English
    Authors:
    Kuzmanovic, Slobodan;

    This paper defines and analyzes an eCommerce strategy for a footwear manufacturing start-up firm and assesses the financial impact this eCommerce strategy has in supporting the firm’s business model. The market analysis of the importance of eCommerce determined the onli...

1 research outcomes, page 1 of 1