research product . 2017

A retrospective on state of the art social media research methods: Ethical decisions, big-small data rivalries and the spectre of the 6Vs

Quan-Haase, Anabel; Sloan, Luke;
Open Access
  • Published: 01 Jan 2017
  • Publisher: Scholarship@Western
  • Country: Canada
This concluding chapter offers critical reflections on some of the key themes covered in the Handbook. Ethics emerged as a concern for many scholars, both for those engaging in quantitative and qualitative approaches. Scholars agree in that there is no overarching set of rules that can be applied to all projects blindly, rather they see ethical decisions as being grounded in the specifics of the data being collected, the social group under study, and the potential repercussions for subjects. A second central theme was the value of qualitative approaches for understanding ‘anomalies’ within larger data sets. Qualitative approaches are seen as valuable and a stand...
free text keywords: Social media, research methods, data analytics, users, digital media, Communication Technology and New Media, Library and Information Science, Mass Communication, Social Media
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