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Other research product . 2015

Pengaruh Promosi dan Potongan Harga Terhadap Keputusan Pembelian Kosmetik Merek The Body Shop Outlet Sun Plaza Medan

Nasution, Rizka Muharrani;
Open Access
Indonesian
Published: 15 Dec 2015
Country: Indonesia
Abstract

This research aims to determined the effect of promotions and discounts on purchasing decisions cosmetics brand The Body Shop Outlet Sun Plaza Medan. The type of this research is quantitative descriptive with survey method. Sample of this research is 100 consumers of The Body Shop Outlet Sun Plaza Medan, using proportionate stratified random sampling. The hypothesis in this research is tasted using multiple regression analysis and descriptive statistical analysis. The research showed that the promotions partial positive and significant influence on purchasing decisions, while the discounts are not positive and significant impact on the consumer purchasing decisions on brand cosmetic products The Body Shop Outlet Sun Plaza Medan. Simultaneously the influence of promotions and discounts positive and significant impact on purchasing decisions cosmetics brand The Body Shop Outlet Sun Plaza Medan. 110502228

Subjects by Vocabulary

Medical Subject Headings: health care economics and organizations technology, industry, and agriculture

Subjects

Promotions, Discounts, Purchasing Decisions

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