research product . 2022

Importance of wellness in the tourism industry : a millennial perspective

Orleni, Erica;
Open Access English
  • Published: 01 Jan 2022
  • Country: Canada
This paper aims to explore the demand for wellness tourism and how it has grown in the last decade. This growth is in part due to increased stress levels from various factors. Some of these factors are heightened stress in society such as COVID-19 and high inflation, people working longer hours, unhealthy lifestyles, and higher obesity rates. The study focused on the demographic cohort known as millennials, ranging from 25 to 40 years of age. Millennials are projected to account for 75 percent of consumers and travelers by 2025 globally. The study aimed to determine how Destination Marketing Organizations (DMO) can rethink their approaches for targeting millenni...
free text keywords: Destination Marketing Organizations, Marketing, Millennials, Wellness Tourism
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