MOBilities of e-Shopping
French National Research Agency (ANR)
Funder: French National Research Agency (ANR)Project code: ANR-20-CE22-0007
Funder Contribution: 439,870 EUR

For several years, e-commerce or online commerce has been gaining market share in France. The health measures imposed by the Covid-19 epidemic have been accompanied by a significant increase in online purchases, in France as in the rest of the world. Along with the short and long-term increase in its market share, e-commerce has experienced a diversification of goods delivery processes in terms of locations, modes of transport used and delivery times. The research proposed by MOBS aims to understand the socio-economic and environmental impacts of e-commerce by examining in greater detail how it has modified the mobility chains of goods and people, the flows and structures that allow them, and ultimately the territories. The originality of the project is to propose a global and unprecedented approach that jointly considers the mobility of people and goods for online purchases, in BtoC and CtoC, through the examination of the chains of mobility necessary for the delivery of a good purchased online, from its reseller to its place of final use, most often the consumer's home. Trips can be managed, scheduled and delivered by different providers and by consumers who play an important role in the delivery of the goods they buy or sell themselves online. Ultimately, the socio-economic and environmental impacts of the mobility chains generated by e-commerce will have to be estimated in order to better guide the actions of public authorities, especially local authorities. To this end, the MOBS project is based on a mixed and ambitious methodology that will be developed in several parts. The first two parts, carried out in parallel, will provide qualitative and quantitative information on the main stakeholders in these chains, i.e. consumers and operators (in the broad sense). In a third part, we will identify the various mobility chains in their entirety by quantifying their socio-economic and environmental impacts using various fine models. The modelling of the impacts on specific territories will then be used to co-construct, in a prospective manner, with the public players, territorial policies that take into account e-commerce and its effects on mobility, flows and territories. Bringing together different disciplines in the human and social sciences (transport socio-economics, urban planning and development, geography, sociology), the MOBS project relies on researchers and laboratories recognized nationally and internationally for their scientific expertise in the field of mobility of people and goods

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