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Publication . Thesis . 2020

Shrinking my foodprint: an autoethnographic exploration of my 30-day plastic-free challenge

Hethey, Robin;
Open Access
Published: 01 Jan 2020
Publisher: Electronic version published by Vancouver Island University
Country: Canada

Consumers are increasingly conscious of the toll that plastic has had on the environment, and packaging waste in particular is now under global scrutiny for its devastating effects. Although considered a scientific wonder for most of the last century and unquestioningly tied to modernity and convenience, many consumers are grappling with their plastic consumption as they come to terms with the extent of the environmental crisis. Increasingly, consumers worldwide are looking at their own behaviours and resolving to do what they can, including efforts to reduce and refuse plastic packaging. This study explores my experiences with plastic-free shopping by learning new behaviours, in an effort to develop lasting habits. Using a social practice theory approach, this autoethnographic account of my experience of a 30-day challenge, shares the complexities of trying to change my grocery shopping behaviours and how the ripple effects of these new behaviours were experienced in other areas of life. This research suggests that plastic-free shopping has the potential to be a driver of social change, but it exists within larger societal practices that present interesting challenges for individual sustainability.


Plastics in packaging, Sustainability, Plastics in packaging, Sustainability

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Thesis . 2020
Providers: VIUSpace